Apple Supports WWF with ‘Apps for Earth’ Promotion

If you were to visit the App store yesterday, you mighty have noticed that it was looking a little green. From the 14th to the 24th April, 100% of the proceeds from participating apps and In-App purchases support WWF’s global conservation work. 

It was evident from Apple’s latest conference last month that the company is taking a pretty serious approach to becoming a much more environmentally business. It was at this conference that the company introduced Liam, a robot that has been designed to recycle iPhones. The Apps for Earth also includes a link to Apple’s environment section of their website. This is where we find out just how important being as environmentally friendly as possible has become in the company ethos. As well as explaining their new robot, Apple also is keen to stress that they’re totally on board with the issues of climate change. Currently, 93% of their energy came from renewable sources, but they’re striving to reach the full 100% soon. Apple are also making leaps with providing fully recyclable packaging, as well as using environmentally friendly materials in each of their products. 

Whilst you may be wondering what these apps have to do with conservation work, but plenty of big names have got on board with the promotion, spreading awareness of WWF’s long line of conservational efforts. The apps were also chosen as they focused on WWF’s key areas: forests, oceans, fresh water, wildlife, food and climate.

WWF has released their own app for the occasion. ‘WWF Together’ presents fascinating facts and an interactive look at some of the world’s most endangered species. The aim is to educate users on these fascinating creatures.

There are 27 apps are participating in total. They are: 

  • Angry Birds 2
  • Best Friends
  • Candy Crush Soda Saga
  • Cooking Dash 2016
  • Cut the Rope: Magic
  • Disney Infinity: Toy Box 3.0
  • Dragon City Mobile
  • Enlighten
  • Hay Day
  • Hearthstone: Heroes of Warcraft
  • Jurassic World: The Game
  • Kendall and Kylie
  • Line
  • Line: Disney Tsum Tsum
  • Map My Run
  • Marvel: Contest of Champions
  • Peak - Brain Training
  • Procreate Pocket
  • Recolour - Colouring Book For Adults
  • SimCity Buildit
  • Star Wars: Galaxy of Heroes
  • Tabs & Chords by Ultimate Guitar
  • The Earth by Tinybop
  • Trivia Crack
  • VSCO
  • WWF Together
  • Yoga Studio

Carter Roberts, President and CEO of WWF-US released this statement about Apps For Earth: 

“With rich creativity and extraordinary reach, this campaign will engage hundreds of millions of people. To succeed in our work, we need big ideas with big impact. Apps for Earth delivers on that in an unprecedented way and we couldn't be more excited about it. ”

Head on over to the App Store’s main page to see all of the apps in the ‘Apps for Earth’ promotion now!